WordOut is built on the same machine our parent agency runs for its PR and content clients. Client work is confidential, so the businesses below are anonymized — but every number is pulled straight from our internal coverage trackers and scoring engine. Nothing here is estimated, projected, or rounded up.
A legal-AI startup came to the agency at founding, pre-launch, unknown. Twenty months of pitching and placement later, its coverage record runs from the top legal-industry trades through the national business and tech press — features, funding stories, founder profiles, syndication.
Here's why that matters for AI visibility: before answering a question, web-connected assistants search and read. We ran that search before writing this page — the results for this company's name and category are dominated by the coverage we placed. When an engine goes reading about them, it reads our client's story, told through outlets the engine trusts. That's not a side effect of PR anymore. That's the product.
For a venture capital firm we've represented since 2019, we've logged 1,471 placements — every one dated, classified, and tracked in a coverage ledger that now spans six and a half years. More than a hundred of those hits are in the biggest names in business news.
The lesson in that ledger is durability. A story placed in 2020 is still on the web, still indexed, still part of what an engine reads today. Press doesn't expire the way an ad does — it accumulates. Firms and businesses that started early sit on a public record no competitor can buy quickly, because the one thing you can't rush is six years of third parties writing about you.
A plastic-surgery practice outside a major East-Coast city — excellent surgeon, strong referral book, invisible to AI. When we ran our own GEO index on the practice this July, it scored 37 out of 100: when someone nearby asks an assistant who to see, a competitor gets named instead.
The play here isn't press at all. It's content built the way answer engines read: nineteen service pages, each answering one real patient question and each anchored to the practice's actual town, written and shipped over nine days. This is the exact playbook WordOut sells — which is why we published the before number. It's on the record because we intend to put the after next to it. Watch this space.
To calibrate our scoring engine, we ran it across 499 real businesses in Boise and the Treasure Valley. The average score was 38.1 out of 100, and 71% were effectively invisible — not named by AI assistants for their own category in their own city. The lowest-scoring industries were financial advisors and planners, followed by plumbers, electricians, and home services. The full write-up is on the blog.
Placement counts come from per-client coverage trackers our team maintains by hand — every row dated, every outlet named internally. GEO scores come from our scoring engine, the same one behind the free public check. Clients are anonymized because their work with us is confidential; where a claim depends on what engines find, we ran the search before making the claim.
One thing we won't show you: an invented "after" number. Where the after doesn't exist yet, the page says so.