October 12, 2026
Why one great review will not get you named, and what will
What reviews do and don't do for being named
October 5, 2026
Why asking an AI about yourself tells you less than you think
Why checking your own name in an AI misleads you
September 28, 2026
Why an AI names you differently on your phone than in a chat window
One AI names you, another skips you. Here is why
September 21, 2026
Why an AI often names a business it can't link to
The name comes before the link, not after
September 7, 2026
Why an AI answer names one business when the old search page listed ten
One answer replaces ten blue links
August 31, 2026
How an AI decides which businesses it is confident enough to name
What confidence means when an AI names a business
August 24, 2026
The directories and citations that still matter for AI visibility
Which listings an AI reads, and which ones are noise
August 17, 2026
Why an AI names one business and skips three that are just as good
What makes an AI pick one name over three equals
August 10, 2026
What "publishing weekly" should actually consist of
Not word count. Pages that answer real questions
August 3, 2026
What reviews actually do for whether an AI names you
What reviews really do for AI visibility
July 27, 2026
How to judge a GEO or SEO vendor before you sign
What to ask a GEO vendor before the contract
July 20, 2026
What your Google Business Profile actually tells an AI about you
The one profile AI reads before it reads your site
July 17, 2026
Why every free GEO checker gives you a different number
A 92 and a 39 for the same business. Neither tool is broken.
July 15, 2026
What is a GEO score — and why should a business owner care?
The three things AI checks before it recommends you.
July 15, 2026
Why ChatGPT recommends your competitor instead of you
AI picks whoever left the clearest public record.
July 15, 2026
The 90-day visibility timeline: what actually happens
Month by month: what moves, what doesn't.
July 15, 2026
Does press coverage actually make AI recommend you?
AI names whoever left the strongest public record. Press is the strongest record there is.
July 15, 2026
We scored 499 Boise businesses for AI visibility. 71% were invisible.
Average score: 38 out of 100. The worst industries will surprise you.
July 15, 2026
SEO vs. GEO: what changes when the search box becomes a chat box
Ranking third on a results page still gets clicks. Being the fourth name in a three-name answer gets nothing.
July 15, 2026
Should you block AI crawlers from your website?
The assistant can't recommend what it isn't allowed to read.
July 15, 2026
The most common GEO mistake: your website never says where you are
No city on your homepage means you can never be the answer to a near-me question.
July 15, 2026
What AI reads about you besides your website
The engines cross-examine you. Here is the witness list.